Urban Outfitters has launched a multichannel “Happy LOLidays” campaign in retail locations and social media that will run throughout the holiday season.

“The LOLidays campaign is about meeting our audience exactly where they naturally engage, on social — right in the heart of trends, buzz and can’t-miss moments,” said Cyntia Leo, head of brand marketing at Urban Outfitters.

“We’re shaking up the holiday season experience by tapping into the pulse of culture and trends, cutting through the noise in a crowded media and retail landscape and delivering exactly what our customers are asking for this season — removing the stress out of the holidays and bringing back the fun, joy and the classics with the best gifts at the right price — plus, that unbeatable feeling of finding the perfect gift,” she said.