Urban Outfitters and Pinterest have partnered up to launch a back-to-school campaign that redefines the modern day dorm room.

“Shift Happens,” a three-stage campaign, taps into the latest design trends to target a Gen Z audience through social campaigns, influencer partnerships and creative activations. “We understand that the coming-of-age experience can be overwhelming and filled with uncertainty. Our goal is to transform the transition to adulthood into an empowering and inspiring journey,” Shea Jensen, President at Urban Outfitters, told Forbes via email.

The campaign kicks off with a two day event, hosted in partnership with Pinterest, at New York City’s Chelsea Factory. Open to the public on a first-come, first-served basis, the free to attend event begins on July 11 and can be accessed by signing up on the Urban Outfitter’s website. Attendees will have the opportunity to explore 10 rooms curated by multidisciplinary artists, designers, and creators. Spaces include “Potting Paradise,” a floral wonderland by plant expert Paige Tailyn; “Plushie Playground,” a room inspired by childhood from Anya Tisdale; “Bouquet Getaway” from New York-based florist Studio Hayat; and “Freak Fort,” a room designed by multi-platinum-certified R&B singer Tinashe’s viral hit single, “Nasty.” All of the products featured in the rooms will be available to shop via a QR code.