"Luxury furniture brand Promemoria is taking a unique approach to its showroom experience in New York City, transforming the space into an immersive, sensory-driven design hub.

With nine mono-brand showrooms worldwide, including locations in Milan, London, Moscow, and Taipei, the Italian company strategically selected a location in Manhattan’s NoMad design district to capitalize on its piece of the US luxury furniture market, which is projected to reach a value of $7.3 billion by 2033.

However, rather than opting for a high-visibility street-level storefront, Promemoria chose a space on the 17th floor to cultivate a more intimate and curated customer experience that’s shielded from the city noise of lower-level floors."