Just as Ikea built a reputation for democratizing interior design and functional furniture, it is now on a mission to make energy-efficient products more accessible for households around the world.

To that effect, the retailer has launched a global campaign to help people create energy-efficient homes. Created by Stockholm agency Åkestam Holst NoA, the ads promote products in Ikea’s energy range, including a heat pump, electric car charger, and solar panels.

The spots will debut initially in Ikea’s home country of Sweden and run across TV, cinemas, and online video, before expanding to all of the brand’s global markets.