The beauty house is today inaugurating an exclusive space at the Canopée of the Forum des Halles in Paris. Photobooth, grappling machine, infinite mirrors... An immersive walk to discover its two new fragrances: Libre Flowers & Flames and MYSLF.

From September 27 to October 6, Yves Saint Laurent Beauté takes over the Canopy of the Forum des Halles. The brand is unveiling to the general public an ephemeral installation showcasing its two new olfactory references: Libre Flowers & Flames and MYSLF.

The pop-up was imagined as an immersive journey divided into two universes. The first, dedicated to the men's fragrance MYSLF, invites visitors to "assert their uniqueness" via a giant photobooth. The second space is decorated with infinity mirrors and huge golden flowers in reference to the Libre Flowers & Flames juice launched on August 12 and of which the singer Dua Lipa is the muse.