The beauty house is taking advantage of the new school year to unveil a new women's fragrance accompanied by a campaign featuring the supermodel with 78 million followers on Instagram.

16 years after its launch, One Million continues to inspire Rabanne's universes. After the release in 2010 of Lady Million, its women's counterpart, the label now presents One Million Gold For Her, a new fragrance announced as "the House's first great radical floral" since its first steps in the perfumery sector in 1969.