The luxury house has unveiled via its social networks the name of its very first makeup muse. It is the young American singer and actress Sabrina Carpenter.

One year after the launch of its makeup line, Prada is accelerating its marketing strategy by calling on the services of a muse. The chosen personality is known worldwide, especially among Generation Z: it is the singer and actress Sabrina Carpenter.

Followed by nearly 42 million people on Instagram, the 25-year-old star has been on a meteoric rise since the release last spring of her hit Espresso. The one who started on the small screen in series produced by Walt Disney Television, has now taken on the status of an international star.

A success on which the major brands intend to build: in September, it was first the hair care label Redken that announced that it was collaborating with the singer. A few weeks later, it was the turn of the luxury house Prada to appoint her ambassador.