In a booming prestige beauty market, the Spanish House revisits a handful of its fragrances through the prism of Made in Spain know-how.

What does the bottle matter as long as you have olfactory intoxication? Not quite. While the luxury and ultra-luxury beauty sector could double by 2027 to reach some $40 billion, LOEWE Perfumes intends to seize these business opportunities by reinvesting its great classics to make them even more upmarket.

This season, the brand has called on the artisans of Lladró, a company specializing in fine porcelain, to revisit the caps of the bottles of three perfumes from its Botanical Rainbow collection.