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27 August 2024

Les Éternels de Balmain launches the fashion house back into fragrance

WWD

Balmain creative director Olivier Rousteing has wanted to develop perfume for the house forever. And now, the dream has become reality with Les Éternels de Balmain, a collection of eight fragrances.

Four eaux de parfum in the line, including Bronze and Rouge, are completely new creations, while the remainder are historical concepts, like the reimagined Ivoire and Ébène scents.

This collection, which is being produced under license by the Estée Lauder Cos., launches Tuesday on balmainbeauty.com and balmainbeauty.eu, as well as in select Balmain boutiques.

© By Publicis Media

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