The beauty house is inaugurating a Parisian pop-up entirely dedicated to its Idôle makeup range. On the program, make-up workshops, a coffee corner and a secret room.

In a dynamic beauty market, Lancôme (L'Oréal group) intends to create the experience to make its consumers aware of its new products. On the occasion of the launch of its Lash Idôle Flutter Extension mascara, the French brand announces the opening of an ephemeral place in the heart of the Marais.

Soft pink paint, mirrors, flattering lights: through a scenography designed in collaboration with the Idéactif agency, the pop-up relies on different spaces to discover and test the Idôle make-up range, including a virtual version thanks to an interactive screen developed with the social network Snapchat.