The Estée Lauder Companies will this year inaugurate a hub dedicated to innovation and the development of expertise around its luxury and prestige perfumery activities. A first in France for the American cosmetics group.

Ensuring "artisanal quality at scale". Officialized in September 2023, the Lauder group's "Atelier Parfums" project aims to support the development of its high-end fragrances by moving geographically closer to certain partners, suppliers and manufacturers.

According to the group, this approach based on collaboration and co-creation aims in particular to support faster launches of concepts, products and packaging. "This location will give us direct access to some of the best creative design resources such as industry talent and local suppliers and perfumers, to help us continue to accelerate our momentum," said Stéphane de La Faverie, executive chairman of The Estée Lauder Companies, at the time of the presentation of the project.