The luxury house has chosen New York to inaugurate its very first boutique entirely dedicated to its perfume and beauty creations in North America.

Launched ahead of the end-of-year holidays, a key period for sales in the cosmetics sector, the Dior boutique on Greene Street aims to recreate the atmosphere of the Parisian flagship at 30 avenue Montaigne by offering great classics, exclusive creations and seasonal novelties.

Adjacent to the Dior Femme and Homme boutiques, this first 100% beauty address in the USA presents Dior's perfumery offering - including the Haute Parfumerie line La Collection Privée - as well as Rouge Premier, the collector's lipstick launched by the brand last year. On site, Dior Beauté also offers tailor-made consultations as well as a product customization service.