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13 November 2024

Armani Beauty unveils a short film with Loïc Prigent

Journal du Luxe

The Beauty House is strengthening its editorial identity with a documentary dedicated to its participation in the Venice Film Festival held last September.

From backstage to the red carpet of the 81st edition of the Venice Film Festival. Unveiled this week, the documentary A Few Days in Venice aims to follow the preparations of several relatives and ambassadors of the cosmetics brand managed under license by L'Oréal Luxe.

Camila Mendes in front of her morning espresso, Julio Peña looking for an ice cream, Lili Reinhart talking about her filming choices, Jackson Yee recounting his impressions of the City of the Doges... In this film of just under 25 minutes, the personalities open up in front of Loïc Prigent's camera. The director, author and fashion journalist, to whom we owe documentaries on Jacquemus, or Maria Grazia Chiuri for Dior, among others, signs here an immersive and intimate content which, while it celebrates Armani's approach to beauty and couture, also highlights the Italian roots of the House.

© By Publicis Media

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